Earth's General Store
Popular alternative Edmonton grocery featuring organic/local alternatives to every staple product
Earth's General Store, a hugely popular destination store in Edmonton to acquire sustainable, local and organic food and common products required a massive revamp of their website to accommodate their new branding, simplify navigation through their offerings. I revamped their website once in 2015 and when also bringing them under the roof of a web studio I worked with, basing new design decisions based on the popularity of various sections on the website.